PORTFOLIO
Interactive Communication consultancy
Research
Services
Audiovisual
experience
2012-Currently
InterDOC
Co-Director & Researcher
Researcher and producer of contents and events related to interactive non-fiction and its expansion in the Latin world
2014-Currently
Global Corporation Center IE Business Scool
Project Manager
Research, white papers preparation and events coordination at the Global Corporation Center.
2012-2014
IE Business School
Communication and Faculty recruitment management at Faculty Associate Office.
Internal communication with Associate Faculty, Communications campaigns and video-based newsletters management.
2011-2011
Banco Occidental de Descuento
Communications Analyst
Design of digital marketing multimedia campaigns, digital channels management and recording and editing of audiovisual content.
2009-2010
Fundación para la Cultura Urbana
Communications Coodinator
Internal and external communications management: campaigns and video-based newsletters.
• Coordination and development of internal and external communication of the company: promotion campaigns, media plans and marketing strategies (online and offline).
• Preparation of press releases, informative texts and analysis of various products: books, photography exhibitions, bulletins, workshops, master class, book fairs, audiovisuals, discs, lectures and conferences.
• Coordination of digital platforms, social networks and the bimonthly newspaper of the company.
2007-2009
Fundación para la Cultura Urbana
Production Assistant
Coordination of events: workshops, talks, book presentations, exhibitions photography, lectures and master class. Editorial process support, specialized text production.
Valentina Moreno
Zambrano
Communication, marketing, transmedia and game design
Skills
Mis habilidades
MARKETING
90%
INTERACTIVITY
90%
GAMIFICATION
85%
BRANDING
95%
TRANSMEDIA
95%
LEARNING EXPERIENCE
80%
DESIGN TOOLS
COMMUNICATION
UX
E-COMMMERCE
85%
95%
90%
80%
RESEARCH
Conferences & Proceedings
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V. Moreno (2018) The interactive documentary as a project-based learning initiative to work on civic values. Transmedia Literacy International Conference. Barcelona, España.
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V. Moreno (2017) El documental interactivo como herramienta para trabajar procesos de mediación social. Congreso Internacional Comunicación, Conflictos y Cambio social. Castellón de la Plana, España.
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V. Moreno (2017) El uso las TIC´s en el aprendizaje basado en proyectos. I Congreso Virtual Internacional y III Congreso Virtual Iberoamericano sobre Recursos Educativos Innovadores.
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V. Moreno (2017) La gamificación como estrategia educativa en las aulas españolas. I Congreso Virtual Internacional y III Congreso Virtual Iberoamericano sobre Recursos Educativos Innovadores.
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V. Moreno (2017) Applying interactive documentary as a pedagogical tool in High School level. ICIDS International Conference on Interactive Digital Storytelling. Funchal. Portugal.
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V. Moreno (2017) La enseñanza del proceso de producción multimedia en educación secundaria. CICID VII Congreso Internacional de investigación en comunicación e información digital. Zaragoza, España.
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V. Moreno (2017) El documental interactivo como herramienta emergente para involucrar al estudiante con los contenidos. CICID VII Congreso Internacional de investigación en comunicación e información digital. Zaragoza, España.
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V. Moreno (2017) El documental interactivo como herramienta en la museografía interactiva. Congreso Internacional de Nuevas Narrativas. Barcelona. España.
Doctoral Dissertation
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The application of Interactive Documentary in the educational field. Complutense University of Madrid. Cum Laude.
Conferences & Proceedings
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V. Moreno (2016) Case Study: Latin America: i-Docs & Social Critique. i-Docs 2016, Bristol, UK
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V. Moreno, A. Gifreu-Castells (2015) "El potencial comunicativo de la narrativa documental interactiva en los movimientos sociales" Congreso #comunicambio: Comunicación y Sociedad Civil para el Cambio Social, Castellón de la Plana. España.
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A. Gifreu-Castells; V. Moreno (2014) "Educational multimedia applied to the interactive nonfiction area using interactive documentary as a model for learning" , EDULEARN14 Proceedings, 6th International Conference on Education and New Learning Technologies, Barcelona, pp. 1306-1315. Disponible en este enlace:
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V. Moreno, A. Gómez (2014) Estudio de caso: Interdoc (Índice + Lab) Barcelona, España.
Journals
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V. Moreno; A. Gifreu-Castells (2016). Aproximación al potencial colaborativo de la narrativa documental interactiva en los procesos de cambio social. Cultura, lenguaje y representación. Revista de estudios culturales de la Universitat Jaume I. vol. xv \ 2016, pp. 153-169. ISSN 1697-7750. Disponible en este enlace.
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A. Gifreu-Castells; V. Moreno (2014), "Estrategias y modelos de financiación del documental interactivo y transmedia". Fonseca, Journal of Communication, n. 9 (Julio-Diciembre de 2014), pp. 41-63. Disponible en este enlace:
Book´s chapters
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El potencial comunicativo de la narrativa documental interactiva en los movimientos sociales. Abstract publicado en el libro: Nos Aldás, Eloísa; Arévalo Salinas, Álex Iván & Farné, Alessandra (Eds.) (2015). #comunicambio: Comunicación y Sociedad Civil para el Cambio Social / #com4change: Communication and Civil Society for Social Change. Madrid: Fragua. ISBN 9788470746949) Disponible en este enlace.
I am a conciliatory, organized and creative person and my specialization is interactive narrative and marketing. I want to help you improve the way you access your audience in the digital environment, contributing with my knowledge and experience.
I have a Ph.D in Technnologies, Structures and Information processing. My dissertation is focused on interactive narratives applied to educational purposes. I have a multimedia journalism master degree, a gamification postgraduate certificate, a certificate in Planning and Management of Cooperation for Development Interventions and I'm studying a Executive Program in Marketing Management at IE Business School.
Contact me and we will collaborate.
CONTACT
I belive on the collaborative intelligence, write me to keep in touch.
Tel:+34633074817
